CRM uses IT to create a cross-functional enterprise system that integrates and automates many of the customer serving processes in sales, marketing and product services. It also creates an IT framework that integrates all of these processes with the rest of a company’s business operations. CRM systems consist of a family of software modules that perform business activities involved in such front office processes.
Customer Relationship Management (CRM)
Our CRM policy focuses on the following Three phases of CRM
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- Customer Life Cycle: Acquisition, enhancement, and Retention of Customers
- CRM Function Solutions: Direct Marketing, Cross-sell and Up-sell, Proactive Service; Sales Force Automation, and Customer support
- CRM Integrated Solution: The Internet, Database, Partners, Company and Customer integration using data collectors such as Fax, e-mail, web, telephone